Melbourne-Fridges

Cell Site Leases – Have to Offer a Fair Deal

The construction of cell phone towers is making news, all over, for both positive and negative reasons. Like many other issues of public interest, there are divisions among the community. Someone who has a property and space to spare for erection of a tower is keen to have the tower setup fast so that the rental income can accrue. But there are others who oppose citing environment reasons and how it affects the air quality and the livelihood of birds. There was this recent case of a school in Coshocton, Ohio, entering into an agreement with a cell tower company and the public in the county is opposing it. The local council has finally sorted the issue out and even passed a local legislation regularizing the cell site leases in the county for the future.

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The Rental Income the Biggest Attraction

The play within the cell tower leasing space is multi faceted. The mobile carrier companies want to set up more towers to make the cell phone usage experience for their customers better. They appoint agencies under contracts in each identified locality to rope in property owners to lease out their rooftop for constructing the towers against a down payment and also a monthly rental. The property owners see an opportunity to make an earning on an ongoing basis. Now the cell tower lease market rents are determined by different factors, which make this subject quite interesting.

Based on the customer feedback the tower company might be under pressure to set up towers in particular localities or neighborhoods. Now if the property owner gets to know this fact, he or she would up the offer price. A tough negotiation will follow. Some local agencies might also jump in the fray and offer their services to the property owner to get the best deal for them from the new cell tower lease company. In the example cited above, for example, the concerned school had received a payment of $50, 000/= and the regular monthly rent agreed to was $1200.

Lease Extensions also Equally Sensitive

These cell site leases are generally time bound and are up for periodic extensions. This also pits most of the players back into the equation each one trying to score over the other. The lease company would want the cell tower lease extension to be done either at the same rental amount or to reduce it and the property owner would want it increased. Finally, there is an agreement reached. In fact, many of the original factors will again come into consideration. How important is the location of the particular tower under extension to the cell phone carrier company? Has the overall market for tower rentals come down and should the extension be granted at a revised lower rent? If the owner turns it down, and you need another tower in the area, do you have a property owner ready to sign an agreement at the lower price?

Obviously, cell site leases evoke a lot of public interest in more ways than one. In most such cases, the larger public interest prevails instead of any narrow selfish considerations. Whether it is a fresh lease or an extension, the property owner should get a fair deal, and the tower company must allay the fears of the public on any harm to the environment. For more details, just visit http://www.celltowerleaseexperts.com/cell-tower-lease-buyouts-2/.

Melbourne-Fridges

Useful Tips for Kick-Starting Your Logo Design Process

The logo design process might seem simple, but creating a good logo is a more complex process that requires some hard work. Many of us only see the results of a logo design process in the finished product and we imagine that creating the logo must have been a very simple process for the logo designer Melbourne specialist. Creating the perfect business logo will require careful thought and creativity on the part of the logo designer in order to create something really iconic. Logo design in Melbourne is considered a chore by business owners that they only hope to deal with when branding their businesses or launching a startup.

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There are many elements in the logo design process that are combined to create a beautiful and iconic logo.  The best logo designer Melbourne specialist will follow a design procedure that will ensure that the final product is as was visualized. The professional logo designers in Melbourne typically follow a design process that goes as follows:

The Design Brief

During this stage, the logo designer Melbourne specialist will conduct an interview or issue a questionnaire on the various aspects, concepts and ideas that you would want to see in your logo.These will be developed in order to build the best business logo designs.

Good research

After the design brief, professional logo designers will conduct some research into your industry in order to evaluate what is already out there. This research stage is not for the purpose of imitation. Rather, it is meant to avoid replication and study what your competitors are already using and how you can differentiate yourself in the marketplace.

Reference

Here, the designers will study some of those logo designs which have been hugely successful in the past. They will also look at some of the current styles and designs that are closely related to the design brief that you gave them. Trends in the logo designs are important because you need longevity in your logo. One thing about good logos is that they are timeless. Once they are designed, you will always be able to use them for the longest duration of time.

Sketching and Conceptualizing of the Logo

Once you are done with the ideas and information phase, it is now time to sketch the first logo concept. The logo design in Melbourne sketches will be developed out of the logo design brief and the research that is carried out by the logo design company. Sketching the logo presents you with the first opportunity to put your ideas to paper. Through the sketching, the logo designer Melbourne specialist is able to actualize ideas and their imagination and begin creating something tangible.

Reflection

Professional designers will take breaks during the logo design process in order to reflect and re-imagine the logo.  This is also the time when the logo designer will also seek feedback from the client on the logo design process.

Presentation

Once the design is finished and the revisions have been made, the logo will be presented to the client. This is generally done in the PDF format. In some cases, the designer may wish to submit the logo in context through a very detailed presentation. Check out http://www.clarkmarketing.com.au/ for high quality and affordable logo design.